Or Shalom

When it comes to luxury living, everyone needs advice from a writer like Or Shalom. As a trend analyst, brand strategist, and cultural decoder, Or has a knack for seeing the future, and making it feel like home. With a degree in Textile Design from Shenkar College, Or understands how to combine creativity and data in order to ensure brands stay connected to what’s most important: their audience.

Whether she’s forecasting the trendiest wellness trends, analyzing consumer behavior, or testing the newest beauty and skincare products, Or’s insights allow all of us to stay ahead of the curve.

A self proclaimed pop culture junkie, Or dives head first into researching shifting trends in order to identify patterns that could potentially shape how a future customer may connect with a brand. It’s a talent, one that requires anticipating and predicting data to ensure that a brand doesn't fall to the wayside in the ever evolving consumer marketplace. The key to her success is her ‘all-American mindset’ – a skill that enables her to decode cultural movements and translate what makes a customer connect with a brand.

When she’s not writing or reviewing, Or is at home in Israel wrangling two lively sons who keep her on her toes and constantly remind her of life’s beautiful chaos. Her gift? Finding clarity in the clutter, and translating it into reviews that just make sense.

EXPERIENCE

• Freelance Writer and Editor

• Product Tester

• Freelance Trend Forecaster & Consumer Culture Strategist

• Fashion AI Project Manager - Amazon (Tel Aviv, Israel)

• Project Coordinator - Debate Company (Ramat Gan Area, Israel)

• Project Coordinator for The Foreign Relations Department - Shenkar College of Engineering and Design (Ramat Gan, Israel)

EDUCATION

• Bachelor’s Degree, Textile Design - Shenkar College of Engineering and Design, 2016 (Ramat Gan, Israel)